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Private Routing Preferences: Define your Routing Constraints with MapFusion

5 mins Read

December 12, 2024

Maps have become indispensable for modern logistics operations. They serve as more than just navigation tools. They provide a comprehensive road blueprint, offering insights into route suggestions, road conditions, peak-hour traffic, and more.

With such detailed intelligence at their disposal, logistics businesses can make informed decisions, streamline operations, and deliver with precision. Simply put, efficient logistics operations are impossible without the robust capabilities that maps offer.

In the delivery service industry, one golden rule stands above all: to stay competitive, favourable, and your customers’ favourite, you must always go the extra mile. A little extra effort, attention to detail, and exceeding expectations set you apart and build lasting loyalty in a competitive logistics market.

But here’s the real question: what is that little extra you might be missing? Without further ado, let’s uncover the answer—personalization, customization, and uniqueness in your logistical routes.  These are the key elements that set you apart, transforming ordinary routes into customized journeys with Private Routing Preferences. By tailoring routes to meet unique business needs, you can optimize efficiency, enhance reliability, and create a seamless experience that truly stands out.

Let’s unwind what this term- Private Routing stands for!

Private Routing: What It Is and Why It Matters?

As the name suggests, private routing allows businesses to integrate custom routing into their maps, delivering a unique and tailored solution that enhances operational efficiency and the customer experience.

This is a unique add-on to your existing routing process, designed to help you meet your business’s specific logistic needs precisely and efficiently. By integrating custom routing into your delivery operations, you can optimize logistics, enhance flexibility, and deliver a tailored solution that perfectly aligns with your objectives.

Adding Customization to Business Needs

Businesses can tailor their delivery routes based on dynamic and unique requirements. This customization enables businesses to avoid certain areas during peak hours or road restrictions, adhere to delivery windows, and accommodate specific vehicle types. Businesses can expect comprehensive route optimization and save time and money.

Operational Efficiency

Integrating custom data such as proprietary road networks, entry and exit points, or historical traffic patterns can help businesses create more accurate and efficient routes that suit their dynamic operational needs. This leads to faster deliveries with maximum SLA adherence and reduced fuel consumption.

Competitive Advantage

Private routing gives logistic providers a competitive edge by allowing them to adjust routes in real-time and according to business-specific factors. They can respond quicker to changes, like road closures or traffic spikes, and maintain reliable service, increasing customer satisfaction.

Enhanced Customer Experience

The ability to provide customized delivery routes based on customer needs — such as avoiding specific locations or adjusting delivery times — ensures a more reliable, consistent, and personalized customer experience, helping to build long-term loyalty.

This is why logistics providers are considering private routing as a critical driver for their businesses’ operational and functional growth. By leveraging customized routes tailored to their unique requirements, they can unlock greater efficiency, reduce costs, and deliver superior service, positioning themselves for long-term success in a competitive market.

Breaking Down Private Routing Preferences: A Strategic Overview

The Road Editor app integrates real-world knowledge, enabling drivers to navigate efficiently while avoiding surprises and optimizing time and resources. Businesses can leverage private  routing by embedding local insights into maps, creating precise, tailored solutions that align with operational goals.

Here’s a list of private routing preferences that businesses can implement to tailor routes according to their specific needs:

Custom Speed Limit Restrictions

Stakeholders can modify and set specific speed limits for certain routes or segments tailored to vehicle type, real-world conditions, time of day, regulatory compliance, and more.   For example, an operations manager can set lower speed limits for school buses or commercial vehicles, ensuring safety and compliance. Similarly, speed parameters for ambulances can be configured during the initial setup to prioritize emergency response efficiency.

Skip Routes with Road Closures

Private routing preferences give an added advantage to the logistic operation process, as they allow for updating and optimizing the routes to complement any road closure due to construction, marathons, or vehicle breakdowns. This flexibility ensures smoother and more efficient deliveries, even in unexpected scenarios..

Cutting Left or Right Turns as Required

With private routing preferences, you can customize your fleet’s navigation by selecting specific turn choices ( right, left or u-turn)  based on road conditions or zone specifications.

Bypass Single  Lane Roads

Avoiding single-lane roads ensures safer, faster routes, reduces delays, and improves efficiency, leading to cost savings and reliable, on-time deliveries.

Minimize Encounter with Traffic Signals

Private routing allows businesses to customize routes to avoid traffic signals, reducing stop-and-go delays. This results in faster, more efficient routes, improving travel time and fuel efficiency.

Avoid Unsafe or Congested Areas

Businesses can optimize their delivery operations by customizing routes to avoid areas known for congestion or safety concerns. This approach ensures timely deliveries and enhances the safety of drivers and goods. By leveraging real-time traffic data, historical trends, and predictive analytics, companies can proactively adjust routes to minimize delays and risks

Comparing Logistic Operations With or Without Private Routing Preferences

Here’s a comparison table for logistics operations With vs. Without Private Routing Preferences. This table highlights how private routing preferences significantly enhance logistics operations compared to standard routing options, offering greater efficiency, cost savings, and service reliability.

Logistic Operations Without Private Routing With Private Routing
Real-time edits Once routes are generated, they can not be customized or optimized based on real-time insights. We ensures that all route modifications are applied instantly, allowing your routes to adapt to changing road conditions in real time.
Vehicle Assignment Deliveries are assigned without keeping in mind the feasibility of specific vehicle movements. Deliveries are assigned by ensuring the vehicle dimensions are compatible with the road, bridges and flyovers.
Route Selection Best available routes on the map are selected for the deliveries. Routes are customized for their entry and exit points based on the specific delivery.
SLA Adherence The ETAs are assumed based on the distance and time shown on the maps. ETAs are calculated based on speed limits of the vehicle, peak hours and other real-time congestion.
Regulatory Compliance Generated routes may not account for regulatory restrictions, risking non-compliance. Routes adjusted to meet specific regulations (e.g., hazardous materials, weight limits).
Adaptability Limited flexibility, no real-time adjustments. Real-time adjustments based on traffic, weather, and road conditions.
Customer Satisfaction Potential delays and inefficiencies can negatively impact satisfaction. Improved reliability, leading to higher customer satisfaction.

 

MapFusion: End-to-End Route Optimization Made Simple

In conclusion, businesses adopting MapFusion can effectively leverage the platform’s private routing preference feature to generate and optimize routes tailored to their needs. This feature, along with other advanced features offered by MapFusion, has become one of the most preferred options among users. By customizing map attributes, businesses can prevent on-road surprises, ensure better compliance, and improve the overall efficiency of their logistics operations.

With MapFusion, logistic providers can take control of their route planning, enhancing safety, cost-effectiveness, and timely deliveries.

If you’re looking for a quick chat with our experts to explore how MapFusion’s private routing preference feature can empower your business, feel free to get in touch with our team.

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About Author

Tannu Sharma

Tannu is a seasoned content writer with 9 years of experience, combining storytelling with a deep understanding of technology. She excels at bridging the gap between curiosity and creativity, making complex ideas both accessible and engaging.

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