The Future of Business Operation: A Revolutionized Location Technology

2 mins Read

July 28, 2023

The world of location technology has witnessed groundbreaking advancements in recent years, and one company stands at the forefront of this transformation – Co-founded by Gaurav Bubna, has rapidly gained recognition as a game-changer in the industry, with backing from top investors like Microsoft and a diverse customer base across the globe.

In this blog, we’ll dive deep into the insights shared by Gaurav Bubna during a riveting conversation at the Virtual Demo Day series organised by GSCC, exploring how’s innovative SaaS solutions are reshaping the way businesses harness location data for their operations.

A One-Stop Platform for Location Tech:

At its core, was born from the realization that businesses across various industries heavily rely on location technology.

However, traditional platforms often come with a  number of challenges, such as high costs, complexity, and lack of customization for larger enterprises. Recognizing these pain points,’s team embarked on a mission to revolutionize location technology and simplify its implementation.

Regardless of the cloud vendor, DMS, or CRM system you use,’s platform ensures easy access to a wide array of capabilities, making it seamless for businesses to integrate location tech into their existing infrastructure. focuses on core areas such as transportation, supply chain, and logistics while serving other verticals as well.

Their capabilities encompass a diverse range of solutions, including route optimization, live tracking, notifications, post-trip analytics, and fleet telematics, among others.

The platform is designed to cater to the complexities of various use cases, empowering businesses to optimize their operations with ease.


Route Optimization – The Key to Efficient Deliveries

One of’s impressive offerings is the Route Optimization API. The platform takes into account numerous attributes like location, vehicle capacity, time windows, and constraints to generate the most optimal delivery plan.

This powerful tool streamlines delivery sequences, reduces costs, and ensures smooth last-mile deliveries, benefiting both businesses and end customers.’s road editor addresses the need for real-time customization. For instance, during special events certain roads may be closed, affecting many routes.’s platform can swiftly adapt to such constraints, enabling real-time changes to optimize routes, companies can track their vehicles and update delivery schedules ensuring seamless operations.


One of the most significant advantages of’s platform is its seamless integration with existing systems. The company’s suite of APIs, SDKs and tools can be easily plugged into different setups, enhancing operations without disrupting the existing workflow.

Furthermore,’s scalable architecture empowers businesses to handle large volumes of shipments efficiently, overcoming the limitations faced by traditional solutions. takes its solutions a step further by leveraging AI and machine learning. By analyzing historical operational data, the platform can make intelligent suggestions and optimize delivery strategies.

This integration of AI helps bridge the gap between planned and on-ground operations, leading to enhanced efficiency and increased customer satisfaction.

Conclusion: has emerged as a beacon of innovation in the location tech industry. empowers businesses to streamline their operations, optimize logistics, and enhance last-mile deliveries.

With its AI-driven capabilities, seamless integration, and global reach, is set to redefine the way businesses leverage location technology to scale new heights of efficiency and success.

Learn more through the interactive demo about at this special edition of the Virtual Demo Day, organised by GSCC

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