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Best 5 Route Optimization Software to Try in 2024 [In Depth Guide]

Route optimization software has become an integral part of logistics planning for businesses. This technology helps organizations save time, reduce fuel costs, and enhance productivity. 

In this in-depth guide, I have explored the best route optimization software options available in 2024, providing a comprehensive overview of their features, pricing, pros and cons.

Before I get to the list, it is important to list the factors to consider when choosing route optimization software.

Factors to Consider When Choosing a Route Optimization Software

Factor 1: Real-Time Traffic Consideration


According to a report, traffic congestion and the associated delay cost the U.S. economy over $120 billion in 2023. Considering real-time traffic can not only save your logistic costs but also ensure on-time delivery and better adherence to Service Level Agreements (SLAs), enhancing customer satisfaction. 

Businesses should look for software that plans routes and calculates Estimated Time of Arrival (ETA) based on dynamic, real-time data. This feature helps mitigate delays and optimize delivery schedules effectively.

Factor 2: Order-Vehicle Constraints

Route optimization software often focuses on data without accounting for real-life order-vehicle constraints. For example, electronics and perishables cannot be shipped together, and certain products like medicines require special vehicles. 

Software that considers these constraints is better suited to handle real-world scenarios, ensuring compliance with safety and regulatory standards while optimizing delivery efficiency.

Factor 3: Dynamic Route Planning

In today’s fast-paced delivery environment, the ability to handle both scheduled and on-demand orders is crucial. Dynamic route planning allows for real-time rerouting, which is essential when orders or customer preferences change while a delivery is already in progress. 

Software with robust dynamic route planning capabilities can adapt to these changes seamlessly, creating new routes for drivers on the fly. This flexibility not only optimizes delivery efficiency but also enhances customer experience by accommodating last-minute adjustments.

With the increasing complexity of routing requirements, it is crucial for companies to choose route optimization software tailored to their specific needs. Intelligent route planning software that improves delivery efficiency and reduces costs will stand out in the future.

What is the Best Route Optimization Software?

The best route optimization software is:

  1. NextBillion.ai’s Route Optimization API
  2. Google Cloud Fleet Routing API
  3. HERE Technologies
  4. Route4me 
  5. Routific

NextBillion.ai’s Route Optimization API stands as a robust solution for solving complex multi or single-vehicle routing problems.



It offers a comprehensive suite of features tailored to meet the diverse needs of modern fleet management and logistics operations


Who is it for?

This API caters primarily to mid-sized and large enterprises struggling with the complexities of fleet management across various industries. It’s especially ideal for organizations engaged in
last-mile deliveries, middle-mile transit, and field service operations. 

Additionally, government agencies can leverage their capabilities for efficient logistical planning and execution.


Route Optimization API Features

The following features stand out in Route Optimization API.


Feature 1:  Multi-Dimensional Capacity Constraint


capacity in Route Optimization API

The Multi-Dimensional Capacity Constraint feature is designed to handle complex logistics scenarios where vehicles must carry loads defined by multiple capacity dimensions simultaneously. This feature allows for more accurate and efficient vehicle utilization by considering various capacity limitations beyond just weight or volume.

This Capacity constraint is defined within the Vehicle Object in Route Optimization API. This parameter represents the vehicle’s ability to carry different types of loads, each specified in distinct units. 

For example, a vehicle might be described by three capacity dimensions: volume, weight, and number of items (or pallets). Each dimension has its own limit, ensuring that the vehicle can carry a diverse range of loads without exceeding its total capacity in any one dimension.




capacity parameter

Consider a construction company with a fleet of trucks. Each truck has different capacity limits for weight, volume, and the number of construction workers it can transport. For instance, a truck may have:

  • A weight capacity of 100 kg
  • A volume capacity of 10 cubic meters
  • A capacity to carry 5 construction workers

These capacities can be represented as an array: [100, 10, 5].


Feature 2: Over 50 Routing Constraints

The Route Optimization API can handle over 50 routing constraints making it an invaluable tool for modern logistics and transportation. 

soft constraints

By addressing these varied and complex constraints—ranging from time windows and vehicle capacity to traffic conditions and loading sequences—the API ensures that routes are not only efficient but also compliant and reliable. 

This comprehensive constraint management helps businesses improve operational efficiency, reduce costs, and enhance customer satisfaction.

Feature 3: Re-optimization Features for Unassigned and New Tasks

The Route Optimization API’s re-optimization features for unassigned and new tasks provide a flexible and powerful solution for dynamic logistics environments. 

This capability allows businesses to adjust their existing route plans seamlessly, accommodating new and unassigned tasks with minimal disruption. Here’s how it works:

Re-Optimization for New Tasks

reoptimization feature

In industries with unpredictable order frequencies, such as grocery delivery or courier services, businesses often face the challenge of integrating new high-priority orders into an existing route plan. The Route Optimization API enables users to re-optimize their routes without having to discard the current plan entirely.

For instance, once a delivery plan is set and vehicles are loaded, new high-priority orders might come in. Instead of rebuilding the entire route plan from scratch, the API allows businesses to adjust the current plan to include these new tasks. 

Users can reassess and tweak existing constraints—such as the number of vehicles, shift timings, vehicle capacities, or delivery time windows—to integrate the new orders. By submitting a re-optimization request, the API efficiently incorporates new tasks into the existing solution, ensuring minimal changes to the original plan and maintaining operational continuity.

Re-Optimization for Unassigned Tasks

re-opitimization feature

Handling unassigned tasks is another crucial aspect of route optimization. Sometimes, initial route plans leave certain tasks unassigned due to constraints like limited vehicle capacity or restrictive delivery windows. 

The API’s re-optimization feature helps address this by allowing businesses to reallocate resources and adjust constraints to assign these unassigned tasks.

This process involves using a previous solution with unassigned tasks and reconfiguring the variables to better fit these tasks into the route plan. 

By adjusting parameters such as the number of vehicles, shift timings, and vehicle capacities or modifying task time windows, users can increase the chances of successfully assigning all tasks. 

The API then integrates these unassigned tasks into the existing route plan, ensuring a more comprehensive and efficient solution.

The re-optimization features for unassigned and new tasks in the Route Optimization API empower businesses to handle dynamic logistics challenges efficiently. By allowing seamless integration of new tasks and effective reassignment of unassigned tasks, this feature ensures that route plans remain flexible, efficient, and responsive to real-time demands.

NextBillion.ai’s Route Optimization API Pricing


NextBillion.ai adopts a
flexible pricing model designed to accommodate the diverse needs and budgetary constraints of its customers.

The pricing plans can be tailored based on parameters such as the number of assets, tasks, or API calls. By analyzing each customer’s specific use case, NextBillion.ai ensures that pricing remains transparent, predictable, and aligned with the value delivered. 

This approach enables businesses to scale their operations without incurring excessive API expenses, thus facilitating sustainable growth and optimization.

Read the case study on how Truck Logistics Solution Provider Achieves Sustainable Growth and Slashes Costs by 30%


Route Optimization API Pros and Cons


✅  NextBillion.ai provides a 21-day free evaluation period in which the solutions team will take your data and generate a route plan using the API, helping you make an informed decision on whether or not to go for it.

✅  With the help of NextBillion.ai’s solid support team, you can easily integrate the API with your tech stack in 7-days.

✅  NextBillion.ai doesn’t charge for any new features or capabilities that are added to the API.

❌  The route optimization API may not be suitable for small-scale operations.

❌  Currently, there are only two supported driving modes, car and truck. 

Set up route optimization within a week

2. Google Cloud Fleet Routing API

Google Cloud Fleet Routing API provides route planning solutions to fleet operators and last-mile delivery service providers. 

Google Cloud Fleet Routing API

Who is it for?

Google Cloud Fleet Routing API is best suited for small to mid-sized last-mile delivery businesses operating at low or moderate scales. Its user-friendly features and high-quality data make it ideal for businesses with straightforward routing needs, but it falls short for more complex or large-scale logistics operations.

Google Cloud Fleet Routing API Features

Google Cloud Fleet Routing (CFR) API offers several useful features tailored for small to mid-sized last-mile delivery businesses. With Google’s vast global data network, the CFR API provides:

  • Predictive and Real-Time Traffic Information: Utilizing Google’s extensive traffic data, the API offers accurate ETAs and updates based on current traffic conditions.
  • Dynamic Route Re-Optimization: The ability to adjust routes on the fly ensures that deliveries can adapt to real-time changes and disruptions.
  • What-If Scenario Analysis: This feature allows businesses to simulate different routing scenarios to find the most efficient delivery strategies.

Google Cloud Fleet Routing API Pricing

Google CFR follows a fixed pricing model, charging $0.04 per shipment per optimization. A ‘shipment’ is defined as a combination of location and load identifiers. This fixed cost structure does not vary with the number of shipments or API calls, making it predictable but potentially expensive as operations scale.

Google Cloud Fleet Routing API Pros and Cons

High Data Quality: Excellent global data coverage ensures accurate ETAs and live traffic updates.

Dynamic Adaptability: Real-time traffic information and route re-optimization provide flexibility for last-mile delivery adjustments.

Suboptimal Routing:  Routes can take over 50% more time and/or distance compared to higher-performing alternatives like NextBillion.ai’s Route Optimization API.

Limited Advanced Features: Lacks support for truck routing profiles, complex task sequencing, custom objective functions, and depot designation.

HERE Technologies offers robust routing and geolocation features that make it a strong choice for various industries. 

HERE technologies


Who is it for?

HERE Technologies is best suited for industries such as automotive, logistics, media, telecoms, public sector, retail, and insurance. Its high-quality geolocation capabilities, routing accuracy, and live traffic data make it a versatile choice for a wide range of use cases in these sectors.


HERE Technologies Features

HERE Technologies offers a robust set of features that cater to diverse routing needs:

  • Real-Time Traffic Data: Provides up-to-date traffic conditions to ensure efficient routing and avoid delays.
  • Live ETAs: Accurate estimated times of arrival help in planning and executing timely deliveries.
  • Dynamic Route Re-Planning: Adjusts routes on-the-fly based on changing conditions and new information.
  • EV Routing: Tailored routes for electric vehicles, considering factors like charging station locations and battery levels.

HERE Technologies Pricing

HERE Technologies has a complex pricing model, primarily based on a transaction-based system. Here’s a breakdown:

Limited Plan: Offers 1,000 free location services requests per day, excluding routing solutions.

Base Plan: Operates on a transaction-based model similar to a credit system.

Tour Planning API:

  • Free for the first 500 transactions each month.
  • $33 per 1,000 transactions for 501 to 40,000 monthly transactions.
  • $26.40 per 1,000 transactions for 40,001 to 200,000 monthly transactions.
  • Pricing for over 200,000 transactions requires direct contact with HERE Technologies.


HERE Technologies Pros and Cons

✅  High-Quality Geolocation and Routing: Known for precise geolocation capabilities and routing accuracy.

✅  Ease of Integration: Developers find it quick and simple to integrate into tech stacks.

✅  Real-Time Updates: Provides live traffic data and dynamic route adjustments.

❌  Limited Customization: Inflexible in tailoring to unique workflows and preferences, such as user-defined travel costs.

  Truck Routing Limitations: Truck profiles are not applicable for routes longer than 120 miles.

❌  Complex Pricing Model: Difficult to forecast costs at scale due to the intricate transaction-based pricing.

4. Route4me

Route4me provides easy to use low-code UI-based platform for route planning and optimization. 


Who is it for?

Route4Me is best suited for businesses in field services, field sales, field marketing, and field merchandising. Its route optimization capabilities are designed to enhance efficiency and productivity in these mobile workforce sectors.


Route4me Features

Route4Me offers a range of features that cater to various routing and optimization needs:

  • Advanced Geocoding and Geofencing: Ensures precise location mapping and boundary setting for routes.
  • Dynamic Route Modification and Reoptimization: Allows for real-time adjustments to routes based on new information or changes in the field.
  • Address Validation: Confirms the accuracy of addresses to prevent delivery errors.
  • Detailed Reporting and Analytics: Provides insights into route performance and efficiency metrics.


Route4me Pricing

Route4Me offers three pricing plans:

  1. Route Management: Starting at $40 per user per month, this plan does not include route optimization features and requires a minimum of 5 users, costing at least $200 per month.


  2. Route Optimization: Starting at $60 per user per month with a minimum commitment of 5 users, totaling at least $300 per month.


  3. Business Optimization: Starting at $90 per user per month, also requiring a minimum of 5 users, costing at least $450 per month.

Route4me Pros and Cons

✅  Comprehensive Features: Offers a wide range of functionalities, including geocoding, geofencing, and dynamic reoptimization.

✅  Detailed Analytics: Provides robust reporting and analytics to monitor route performance.

✅  Established Platform: Founded in 2009, Route4Me has a well-developed and reliable routing ecosystem.

❌  Limited Optimization Focus: Only optimizes routes to minimize the number of vehicles, with no option to prioritize distance or cost.

❌  Inaccurate ETAs: Frequently underestimates ETAs, leading to potential operational issues and customer dissatisfaction.

❌  High Cost with Add-Ons: Numerous optional features can significantly increase the total cost, making it less budget-friendly.

5. Routific

Routific is a solid choice for small- to medium-sized local delivery businesses needing an effective and user-friendly route optimization tool.


Who is it for?

Routific is ideal for small- to medium-sized local delivery businesses that manage multiple drivers and routes. It caters to companies looking for an efficient, easy-to-use route optimization solution with automated notifications and comprehensive reporting.


Routific Features

Routific boasts several key features designed to enhance delivery efficiency and driver management:

  • Drag-and-Drop Reordering of Stops: Simplifies route adjustments and optimizations.
  • One-Click Dispatch to Drivers: Streamlines the process of assigning routes to drivers.
  • Automated Customer Notifications: Keeps customers informed about their delivery status via email or SMS.
  • Flexible Driver Break Scheduling: Allows businesses to schedule driver breaks efficiently within routes.
  • Reassigning of Stops Among Drivers: Facilitates dynamic reallocation of stops based on real-time needs.


Routific Pricing

Routific’s pricing is structured based on vehicle usage and feature requirements:

Basic Plan: Starts at $49 per vehicle per month, offering core route optimization features.

GPS Tracking and Proof-of-Delivery: Available for $69 per vehicle per month.

Automated Customer Notifications and Real-Time Delivery Tracking: Costs $93 per vehicle per month.

Routific Pros and Cons

Efficient Routing Algorithm: Highly regarded for its routing efficiency and ease of use.

Automated Notifications: Keeps customers updated with real-time delivery status.

Extensive Reporting: Offers detailed analytics to monitor delivery performance.

User-Friendly Interface: Simplifies route management with drag-and-drop functionality.

❌  No Truck Routing: Lacks support for truck-specific routes, limiting its use for businesses with larger delivery vehicles.

❌  No Real-Time Traffic Data: Does not incorporate live traffic information, which can affect route accuracy.

❌  Limited Support Availability: Non-enterprise customers may find the lack of 24×7 support challenging.

Plan Optimal Routes with NextBillion.ai’s Route Optimization API

In this guide, I have reviewed the top five route optimization software solutions for 2024.  Selecting the best software for your needs involves considering various factors, such as your business size, the complexity of your delivery operations, and your budget. 

By understanding these factors and comparing the offerings of each software, you can make an informed decision that will streamline your operations and improve overall performance.

But if you are looking for route optimization software that can efficiently plan routes without operational overheads, then NextBillion.ai’s Route Optimization API is the correct choice.

By using features like dynamic re-optimization and multidimensional capacity constraints, businesses can achieve higher productivity, reduce operational costs, and improve customer satisfaction. Discover the full potential of your logistics operations with NextBillion.ai’s Route Optimization API.

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Shivangi Singh

Shivangi is a Senior Technical Writer with over five years of experience in the industry. She is a technology enthusiast who enjoys reading about science, quantum physics and other fields.