Bridging the Gap in Logistics: The Combined Power of Accenture and with Route Now

3 mins Read

June 14, 2024

The logistics and supply chain industry is burdened by rising operational costs and complex compliance issues. Statista reports that 63% of logistics service providers face increasing expenses, while 32% struggle with compliance management.

Real-time visibility, optimized routes and efficient fleet management have become mission-critical for businesses to survive. Despite numerous logistics software and supply chain management software products in the market, many fall short of addressing these critical issues comprehensively.

Addressing the Market Gap with Accenture and

Accenture and's Route Now_Supply Chain Management Tool Capabilities

Recognizing these gaps, Accenture and have partnered to introduce Route Now, a powerful solution designed to transform logistics operations. This collaboration leverages Accenture’s strategic expertise and’s advanced routing technologies to offer a holistic solution that meets the needs of modern logistics enterprises.

Introducing Route Now

Route Now is an advanced, AI-powered routing and navigation solution tailored for both middle-mile and last-mile deliveries. Here’s a closer look at what it offers:

AI-Optimized Route Planning: Utilizes real-time data and machine learning to dynamically optimize routes, ensuring efficient and timely deliveries.

Comprehensive Fleet Management: Tools for vehicle and driver management, real-time tracking and real-time route adjustments to enhance operational efficiency.

Customizable Solutions: With over 50 routing constraints and customizable objective functions, Route Now can be tailored to meet specific business requirements.

End-to-End Integration: Seamlessly sync orders, generate tracking IDs and manage logistics operations from a single platform for a streamlined workflow.

How Route Now Stands Out from the Competition

Account for custom optimization constraints and business objectives with Route Now - x Accenture
Account for custom optimization constraints and business objectives with Route Now

Route Now distinguishes itself from other solutions in several critical ways:

Advanced Customization: Unlike generic logistics software, Route Now empowers businesses to integrate their specific needs into the routing and map data, including custom one-way roads, closures, and speed limits. This ensures precise route planning for specialized vehicles, adherence to complex regulations and overall operational efficiency.

Truck-Specific Routing: Generate routes that ensure compliance with truck dimensions, cargo types and road regulations. This provides precise routing for specialized vehicles, avoiding low bridges, weight-restricted roads and other hazards that can lead to delays, damages and fines.

Scalability and Speed: The logistics planner tackles large-scale operations with ease. Low-latency APIs and a high-capacity 5,000 x 5,000 element distance matrix guarantee efficient handling of even the most time-sensitive and geographically expansive logistics operations.

Comprehensive API Suite: Extend the functionality of Route Now and build powerful end-to-end logistics solutions with a comprehensive suite of APIs. Leverage features like geofencing to define service areas, live tracking for real-time shipment visibility and clustering to optimize delivery routes for multiple stops.

Flexible Pricing:  Route Now offers a flexible pricing structure with asset- or usage-based options. This solution is cost-effective and offers better value for businesses compared to other available options.

The Future of Logistics is Here

View all information about the assigned route, vehicle and driver in Route Now - x Accenture
View all information about the assigned route, vehicle and driver in Route Now

Route Now, a product of Accenture and’s combined expertise, is poised to revolutionize the logistics and supply chain industry. By addressing the core challenges faced by logistics providers with a comprehensive, customizable and scalable solution, Route Now stands out as the ideal choice for large enterprises looking to optimize their operations and maintain a competitive edge in the market.

For more information on how Route Now can enhance your logistics operations, reach out to us.

About Author

Shweta Singh

Shweta Singh is a passionate product marketer and content specialist at, where she leads initiatives on product marketing content, newsletters, blogs, website content, social media and more. With more than 12 years of experience in the digital content space, she adeptly handles everything, from creating microcopies to developing in-depth long-form articles.

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