Making Better Business Decisions With Location Data

Location, location, location. You’ve heard it before. It used to be that choosing the perfect spot for your business was half the recipe for success. But for businesses today, it’s not just about being in the right place. It’s about understanding where your customers and assets were, are, and will be — and location data is the key.

Location data, when properly collected and utilized, can help you make more informed strategic decisions that drive business growth and profitability. It can help you tailor your offerings and strategies to meet specific needs, optimize resources, improve operational efficiency, and streamline logistics and supply chain management. As if that weren’t enough, location data can even help identify new markets, customer segments and revenue streams, allowing you to expand your business and stay ahead of the competition.

So, don’t you want to know how to make better business decisions with location data? That’s exactly what Vikram Gundeti (VP/Distinguished Engineer, Foursquare) and Jim Welch (Director of Solutions Engineering, NextBillion.ai) will take you through.

Some topics that’ll be covered in this webinar include:

• The role of POIs in location intelligence
• How to detect and apply intelligence from POI data
• Enhancing customer experience with location tech
• Impact of location data on business decisions
• Transitioning consumer API experiences to enterprise use cases