What is Real-Time Tracking?

Real-time tracking is a technology that uses a GPS and logistics database to track products, people, and vehicles in real time. It gives up-to-date information about the live location, movement, and status of the package during shipment. Even the temperature and humidity levels of the package can be determined by real-time trackers.

Real-time tracking is a technology that helps organizations streamline logistics and boost customer satisfaction. Using this, customers can know where their deliveries are and when they will arrive, hence giving consumers full control over their delivery operation. It also saves time and money by reducing product damage, lost shipments, and warehouse errors.

Benefits of Real-Time Tracking in Logistics

Real-time tracking of shipments plays an important role for logistics organizations. It is used by many organizations because it provides benefits like cargo protection, improving efficiency, enhancing transparency, and improving customer satisfaction. Other benefits of real-time tracking are:

Optimized Routes: The real-time tracking software uses route optimization algorithms to provide optimized routes for shipment. It reduces costs by providing the shortest route to the destination. Because of this, shippers can load packages more efficiently. 

Protection of Cargo: Since logistics organizations already know the optimized route for shipment, due to the real-time tracking algorithm, it becomes easy for them to protect the cargo from theft or any other threats like bad weather. Also, they have a complete picture of where their shipments are located. 

Identifying Delays: The organizations have the correct idea about the shipment route; hence, they can easily analyze the route and estimate the delivery time. Also, they can check for delays due to traffic or weather on the specified path and reconfigure the shipping route to save money and optimize the delivery time. 

Increase Efficiency: The freight organizations can easily identify their problems using real-time tracking and prevent them from occurring again. For example, by addressing customer queries quickly and effectively, the company’s customer satisfaction scores can be increased, and by using the optimized path that the real-time algorithm suggests, additional shipment costs can be avoided. 

Reduction in Theft: The shipping companies can identify the potential threats to the route suggested by the real-time tracking algorithm. They can prepare countermeasures accordingly and reconfigure the route if the threat is high. One such threat, the robbery of small packages, is significantly reduced in this manner.

Increased Transparency: Logistics companies need to maintain transparency. The customer demands full transparency in the shipment process, like when cargo arrives at the port, at what time deliveries started, etc. Real-time tracking assists the organization by enhancing transparency. 

Improved Customer Satisfaction: Customer satisfaction is enhanced when organizations start using real-time tracking. The companies can provide shipments on time, full transparency, security of package, etc, which in turn gain the customer’s lifetime trust. Once a company starts providing satisfaction to customers, its reputation will increase, and gradually, its revenue will expand.

Better On-Time Performance: It helps the freight companies identify the trends that are causing delays in shipment. The company can take steps to resolve these delays, reduce the wait time, and increase on-time deliveries. 

In summary, real-time tracking comes with numerous advantages. It optimizes the delivery routes, provides full transparency, increases efficiency, and enhances customer satisfaction. This is an integral part of the logistics industry. It uses advanced algorithms to provide the shortest delivery route, thereby saving organizations time and money and increasing their revenue.

Explore NextBillion.ai’s Live Tracking API and Tracking SDKs.