Asset Tracking

Asset tracking is the process of keeping track of and managing physical assets over the duration of their service life. An asset refers to equipment, vehicles, inventory or any other valuable item an organization owns. The primary goal of asset tracking is to gain real-time visibility into the location, status, and usage of assets, enabling businesses to optimize their operations, improve efficiency, reduce costs, and enhance security.


Asset tracking typically involves the use of tracking devices, such as RFID (Radio Frequency Identification) tags, GPS (Global Positioning System) trackers, or barcode labels, which are attached to the assets. These devices transmit data about the asset’s location, movement or other relevant information to a central database or software system. This data is then processed and analyzed to provide actionable insights and facilitate decision-making.

Take control of your assets with’s AI-Powered Location Technology.

Benefits of Asset Tracking

  • Help prevent asset loss or theft by providing real-time alerts for unauthorized movements or unusual activities. 
  • Enable businesses to locate assets quickly and efficiently, improving asset utilization and reducing the need for unnecessary purchases.
  • Streamline maintenance processes by providing data on asset performance and triggering alerts for maintenance or repairs.
  • Enhancing overall operational efficiency.

Click here to learn about Asset Tracking via’s Live Tracking API.